Digital channels of state broadcaster Prasar Bharati across Doordarshan and Akashvani have registered more than 100% growth in 2020, clocking over a billion digital views and over six billion digital watch minutes, the government said in a statement on Sunday.
During the year, NewsOnAir App added more than 2.5 million users with the platform registering over 300 million views. Live radio streaming, with over 200 streams, emerged as the most popular feature.
Underscoring the substantial digital audience for news from the region, the north east service of All India Radio News is also in the top 10, and has crossed the 100,000 subscribers online.
The Mann Ki Baat YouTube channel and Twitter handle have seen rapid growth in 2020, the government said with the latter having more than 67,000 followers and the former including regional language versions of different episodes featuring the PM’s address. Around 1,500 radio plays in different Indian languages are available across the DD-AIR network which are now being digitised and uploaded on its YouTube channels. Several hours of educational content and teleclasses are now available on the broadcaster’s YouTube channels in different Indian languages.
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