The benefits of going digital with DRM
- It allows broadcasters to expand their reach
- It creates multiple revenue streams
- It allows for more information to be transmitted
- It uses less spectrum
For consumers DRM leads to:
- More choice
- Excellent audio quality and no distortion
- FM like audio quality of international services on SW/MW .
- enhances audio quality National and local services on MW & LW
- service reliability
- Easier tuning
- No change in existing listening habit
- Enhanced program options ,such as value added data services
- Simulcast of DRM services along with its analog AM
- Single frequency network operation is possible
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