Friday, 18 October 2019

Solving the Medium-Wave Problem

Ruxandra Obreja

It’s undeniable that the whiff of decline has enveloped AM in the past two decades. The reasons are well-known: Analog medium wave doesn’t always deliver the best sound, it can suffer from interference, it can behave annoyingly different by day and night and even by season. Medium wave mainly appeals to a maturing population (a global phenomenon, considered shameful by some!) using aging receivers (this is bad!).

Analog medium-wave broadcasting also needs quite an infrastructure and deep pockets for the electricity bill.

On the other hand, medium wave is that middle sister that delivers by giving excellent regional coverage over hundreds or (overnight and if the ionosphere behaves) even thousands of kilometers, whereas FM goes up to roughly 200 kilometers and digital DAB+ to half of that.

Medium wave is not only a regional but also an excellent local coverage solution. In Australia 33% of the public broadcaster ABC’s local transmitters broadcast in AM and 11 50 kW transmitters are serving the mainland capital or big cities. Medium wave covers large areas and reaches small far-flung communities for whom, even in developed countries, medium wave and FM still provide the first source of information.

Besides, medium wave with its reach, availability outdoors and on the go, is a fallback solution in times of emergency or simply a good standby solution when other platforms or services are unavailable (broadband, satellite, 4G or the mythical 5G).

THE SOLUTION

Recently cricket fans were able to enjoy an open-air demonstration of three different DRM programs on one frequency ahead of an important match in Bangalore. The fans also received data (stock exchange values) available on radio screens. This demonstrated that digital DRM is a game changer for medium wave.

In DRM the crackling audio disappears as sound is as good of that on FM. The electricity consumption and costs decrease, the spectrum is trebled and reception, even in cars (as available in over 1.5 million cars in India currently) is excellent, too.

If it is so good then why isn’t DRM medium wave conquering the world faster? Maybe it’s about confidence in a new platform. Broadcasters and governments need to market DRM digital radio once signals are on air in their countries.

As for receiver availability and their costs, let us remember how many receivers were on sale in the 1970s when FM was taking over the world. Nowadays, many listeners consume radio in their cars rather than sit in front of a retro looking wooden box. Digital receivers (DRM alone or DRM/DAB+) are a reality and a bigger push for digital would help with volumes sold thus bringing down the prices.

Radio, and therefore medium wave, can and should survive digitally. Digital radio must be an enabler of audio content and information while preserving its ubiquitous and unmatched advantage of providing a service for all.

For that, a bit of imagination, trust and, last but not least, some long-term investment is necessary. Because medium wave is still worth it!

Source:-https://www.radioworld.com/columns-and-views/solving-the-medium-wave-problem

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